our
present

We are Great Brands Brought to Life! We partner with licensed brands and we work until our brains hurt to deliver toys that are really innovative, on brand and in universe - always.

What we do

We are Great Brands Brought to Life!

Great Brands? We partner with tier 1 licensed brands and we work until our brains hurt to deliver toys that are really innovative, on brand and in universe - always! We also create innovative platform products and brands of our own where we can lead on innovation, excitement and WOW factor!

Brought to Life? We bring our own and our partner’s brands to life with TV ads and super-cool social media marketing. We love it when kids of all ages from 3 to 83* go “WOW!” when they see our stuff. And we love stuff that makes kids go WOW! more than anything in the whole wide world.

*That's not to say that we discriminate. We also make toys suitable for pre-schoolers up to those aged 84 and beyond, but that’s a bit too wordy to write down

Why we do it

We feel warm inside every time someone playing with our toys, watching our toys in action or simply adoring and collecting our toys is momentarily removed from any emotion other than “WOW!". It could be a really big screamy “Ooooh, WOOOOOOW!!!!, would ya look at that!”.

Or it could be a medium but still audible “Wow!”, or even a mumbly but nonetheless discernible mini “wow". If you go wow!, WOW!!!! or wow when you see our stuff then that’s why we do it.