Following on from a great start to the Christmas season with multiple award wins for best-selling toy and kidult collectable WOW! PODS, their creator, toy innovation company Wow! Stuff, has announced yet more successes, this time school for its preschool brand CoComelon.

In the UK’s annual Made for Mums Toy Awards, Wow! Stuff’s CoComelon Sleep Soother, a soft pillow in the form of Moonbug’s iconic CoComelon brand icon, took home the overall prize for Best Toddlers’ Toy. The Sleep Soother glows in the dark while playing a series of children’s favourite nursery rhymes from the top rated CoComelon series. After a set period of time the sleep soother’s volume reduces before it automatically switches off.

Also winning Gold in the Best Educational/Learning Toys (under 3s category) is Wow! Stuff’s CoComelon Colour Learning Sheep. As its name suggests, the Colour Learning Sheep not only recognises the colours it’s placed on, by lighting up in that exact colour, it then sings the Baa Baa Black Sheep song and magically inserts the name of the sheep’s colour!

Helen Brown, Deputy Editor of Made for Mums, commented: “These awards are judged by children and their parents, as well as our expert editorial team, so people know they can trust that these toys will be loved and are well worth spending hard-earned money on. Wow! Stuff won through against very stiff competition so they deserve many congratulations.”

MadeForMums is the UK’s largest parenting reviews site with more than 2000 professional in-depth reviews, 5000 parent reviews and over a decade of expert and professional advice on important parenting topics.

Toy News 14th October 2021