Kerry Tarrant wows Wow! Stuff

Kerry says she’s thrilled to have joined the Wow! Stuff team, hailing the move the start of an exciting new chapter.

With over 18 years of marketing experience within the consumer goods industry, the massively respected Kerry Tarrant has become the first head of Marketing and Brands in Wow! Stuff's history.

“We’ve actually never had a marketing department or a marketing lead,” explained Wow! Stuff’s managing director, Dawn Lavalette. “We’ve always wanted one and with our products gaining really good traction organically, it was time to professionalise that part of our business”.

Kerry’s previous roles include positions held at top UK and global toy companies including Vivid, Flair and more recently IMC Toys. At these companies, she helped bring to market some of the world’s most popular brands and products including Cry Babies, AniMagic and Thunderbirds.

Kerry said she is ‘super excited’ to become a Wow! Stuff-er, not least because her son Aidan is a huge Marvel and Sonic Nano Pods fan.

“Wow – I’ve become a Wow! Stuff-er!” she commented. “During my 15 years in the industry, working with some of the most inspiring leaders and exciting brands, I’ve kept an admiring eye on Wow! Stuff and watched as it has grown to become one of the most innovative and visionary toy companies out there. And now I’m a part of this amazing team! I do feel a bit like it’s my first day at school and the nerves are starting to creep in, but I’m ready for this next adventure.”

“I can’t wait to get my teeth into marketing some of the most awesome products and seeing the reactions of kids – and big kids. I’ve already seen some of what’s to come for 2025 and it’s staggering – I’ve never seen anything like it.”

Wow! Stuff ‘s Real FX Disney Stitch First Edition launched this year with what the company is calling ‘unprecedented success’, and at the LA Previews taking place this month, the team is promising much more to come. Get in touch at [email protected] (EMEA) or [email protected] (North America) to find out more.

Published on: 19th September 2024 - Toy World