Wow! adds new Stuff’er

Following several years of substantial growth toy innovation company Wow! Stuff is adding more people to the fold as it expands its operations in the USA, Europe and Asia Pacific. Sunny Walia joins as Head of Global Trade Marketing and will be responsible for execution of Wow! Stuff’s in-store marketing programmes including video screen deployment and other activities that bring Wow! Stuff’s innovative products to life in retailer’s stores. CEO Richard North commented, “Sunny is an exceptional talent, and human being! She fits with our ethos and company strapline of bringing ‘Great brands to life!’ in innovative and exciting new ways. Our sales per square foot at retail continue to climb and Sunny will take up our new in-store marketing and experiential activities working closely with our retail partners”.  Sunny joins from Tesco PLC where she held senior global roles in General Merchandise and Beauty. Prior to Tesco, Sunny has worked for both Internationally and UK based retailers