After 18 years in the toy industry, Kaya Leadsford will join Wow! Stuff and take on the role of senior national accounts manager UK.

Toy innovation company, Wow! Stuff, has announced the arrival of Kaya Leadsford in the role of senior national accounts manager UK.

Kaya has been in the toy industry for 18 years, having worked at Worlds Apart as it transitioned to Moose Toys, and rising through the ranks from Sales executive to Channel manager and senior national accounts manager.

Kaya said she is very keen to get started in new role at Wow! Stuff. On the career move, she said: “I have such a love for the toy and licensing industry. After my long career with Moose Toys, I like to think that I am well respected within the industry, and I’m excited to bring all that I’ve learned into my new position with Wow! Stuff.”

Wow! Stuff’s managing director, Dawn Lavalette, said: “We have the most incredible product line up for 2025, leading with the Puppetronics category. Our innovation going into next year is going to blow minds, so more hands on board are needed and Kaya has a proven track record – and, importantly, the right sense of humour to fit really well into the team.”

ToyWorld - Published on: 10th July 2024