WOW! Stuff appoints new Head of Global Sales

WOW! Stuff has announced the promotion of Kaya Leadsford, who will support its growth and brand division development, including the newly created Puppetronics category and its RealFX halo brand.

Toy innovation company, WOW! Stuff has announced the promotion of Kaya Leadsford to its new head of Global Sales.

The announcement comes just six months after Kaya joined the trailblazing company as UK Senior National Accounts manager where she has devised and led strategic growth with major customers and developed relationships for long-term retailer partnerships.

Dawn Lavalette, Managing director, WOW! Stuff, said: “We’re thrilled that Kaya is on board as our new head of Global Sales. Kaya has an exemplary reputation in the toy and licensing industries – we have some spectacular products lined up for the year ahead which Kaya will be responsible for spearheading to market with her team. Kaya’s proven track record for driving account growth, forging stellar partnerships and her cohesive approach with the marketing and product development teams, make her the perfect fit for leading and managing the international sales teams.”

With almost 19 years of experience in the toy industry, Kaya’s appointment will support the company’s business growth and brand division development, including the newly created Puppetronics category and its RealFX halo brand.

“I am beyond excited to get my teeth into the year ahead,” said Kaya. “It’s such an exciting time for WOW! Stuff – this new position is perfect for taking my experience, passion and the business to the next level.”

For sales, please contact [email protected] of reach out via 07817 273 766

 

Published on: 8th January 2025 - TOY WORLD