Just 14 days into the first TV campaign for Wow! Stuff’s latest range of collectables, and Wow! Pods has seen sales surge ten fold, putting the Series One Marvel licensed models in the top 50 Best Sellers across all of Amazon’s Toys and Games.

Developed by the British toy manufacturer and billed the collectable ‘For Fans of Character Brands’, Wow! Pods has also achieved the Most Wished For and Most Gifted positions on the online seller. The range hit the number 41 spot in Amazon’s competitive official 100 Best Sellers on Monday, July 19th.

Wow! Pods has also secured the number one Best Seller in two key categories of Kids Play Action Figures and as well as Bobblehead Figures.

SVP and commercial director, Wow! Stuff, Dawn Lavalette, said: “Strictly speaking the figures cannot be removed from their PODS so achieving the best seller position in what is one of the most hotly contested categories in Toys & Games, Kids Play Action Figures, is breath-taking.

“To then also top the competitive Bobblehead Figures category is humbling. We have so many tier one brands now coming on board the momentum is fantastic, offering a fresh perspective on collectables that both display and play.

We can see Wow! Pods is just scratching the surface of what is possible and with the range of brands coming on board we are able to offer retailers unique chase models, launch series partnerships, and much more. We are inviting distributors who want to be part of the global success to contact us.”

Wow! Pods are a patent pending collectable centered around a licensed character brand housed within a hex shaped pod that comes to life with UV ‘black light’ to reveal hidden icons. Brands available or launching shortly include; Marvel series one and two, Harry Potter and the Wizarding World, Jurassic World, Minions, Fall Guys, Disney Princess, Pixar, Sonic and more.

Toy News 20th July 2021