Wow! Stuff is set to use Spielwarenmesse, Nuremberg 2023 for its official launch of Nano Pods: a unique and patent-pending collectible.

“Nano Pods are launching as the connectable collectible,” said Wow! Stuff’s head of R&D, Kenny McAndrew. “Using our ‘connectable collectible’ concept, we have nano-sized kids’ favourite superheroes and iconic character brands. Each hexagonal pod contains a miniature character figure and has a satisfying-to-the-touch slot together system. As kids collect brands including Marvel, Disney, Wizarding World, TMNT and Jurassic, they simply connect each character to build any pattern they like. Collectors can write their name in Nanos, write the name of their favourite characters, build a figure, and display them on a wall or shelf.”

Pocket money priced at £4.99, Nano Pods are available in blind boxes across many leading licensed character brands. Wow! Stuff is signing more brands for future waves, all with chase, rare and exclusive characters, and special reveals. Kenny continued: “Nano Pods has received the biggest uptake at retail globally in Wow! Stuff’s history.”

Visitors to the Wow! Stuff stand at Spielwarenmesse – B16 in Hall 4A – will have the chance to see this innovative new collectible in all its glory, with a 10 feet high Nano Pod arch welcoming all.

Across the Nano threshold will be another new addition to the company’s line-up: Pods 4D. Featuring a super-high-resolution 3D lenticular background, Pods 4D takes much-loved licensed brand characters and makes them appear as if they’re emerging from their own universe into ours. Inspired by Wow! Pods, itself still the number one best-selling collectable in its category on Amazon, two years since launch, the new Pods 4D retail at £9.99.

TOYWORLD - 16th January 2023