WOW! STUFF WINS AT THE WORLDS LARGEST LICENSING AWARDS EVENT
Last night saw 1,200 licensing industry professionals gather at at the Grosvenor House Hotel for an evening of awards and celebration.
The winners of The Licensing Awards 2024 have been announced, following last night’s annual black-tie do at at the Grosvenor House Hotel, where more than 1,200 industry executives filled The Great Room.
Among the worthy winners was Wow! Stuff, with its Real FX Stitch ‘puppetronic’ toy taking home the award in the Innovation category. Licensing.biz’s Rachael Simpson-Jones and Mark Austin were lucky enough to join Wow! Stuff president Richard North and assorted guests for the evening, and witness the moment Stitch was unveiled as the winner – much to the team’s understandable delight.
Comedian Suzi Ruffell opened the awards with an energetic and very entertaining set, following a special spoof ‘The Traitors’ video starring the organisers of the event and a number of key The Traitors licensees, including Vivid Goliath’s Emma Weber, who aimed to diffuse the roundtable tension by suggesting everyone play a round of the company’s best-selling The Traitors board game.
The full list of winners is as follows:
The UK Rising Star Award
Corinne Duckworth, commercial executive, Dreamtex
Best Retailer of Pre-School Licensed Products (Age Group 0-5)
Smyths Toys
Best Retailer of Kids’ Licensed Products (Age Group 5-16)
Primark
Best Retailer of Adult Licensed Products
HMV
The Radar Award
Cardfactory
Best Overseas Retailer
H&M
Best Licensed Retail Marketing Initiative
Barbie The Movie Campaign with Zara
Best Licensed Promotions Campaign
Cluedo Cooking Sauces Promotion with Premier Foods
Best Licensed Live Event
Stranger Things: The First Shadow Theatrical Production from Sonia Friedman Productions
Best Licensed Toys or Games Range
Traitors The Official Board Game from Vivid Goliath
Best Licensed Health and Beauty Range
SpongeBob SquarePants Bath and Body Collection from Lush
Best Licensed Pre-School Apparel or Accessories Range (0-5 Years)
Peppa Pig x Natural History Museum Collection for F&F at Tesco from Blues Group
Best Licensed Children’s Apparel or Accessories Range
Squishmallows Collection from H&M
Best Licensed Adult Apparel or Accessories Range
Barbie Movie Collection for Primark from Bioworld
Best Licensed Dress-Up or Partyware Range
Wednesday Dress-up Range from Rubies Masquerade
Best Licensed Written, Listening or Learning Range
Peter Rabbit Cross Stitch Magazine from Hachette Partworks
Best Licensed Paper Productions or Stationery Range
Crayola Kraft Range from Hunter Price
Best Licensed Giftware, Home Decor, Tableware or Housewares Range
Miffy x Cath Kidston Collection from Cath Kidston
Best Licensed Food or Drink Range
Elf Doughnut Collection from Krispy Kreme
The Innovation Award
Real FX Disney Stitch Puppet from Wow! Stuff
Best Sustainable Licensed Product
Happy Place by Fearne Cotton A/W 2023 Collection with Fabacus from Nobody’s Child
Best Pre-School Licensed Property (Age Group 0-5)
Bluey
Best Children’s or Tween Licensed Property (Age Group 5-12)
Squishmallows
Best Teen or Adult Licensed Property
Barbie
Best Gaming Licensed Property
Minecraft
Best Film Licensed Property
Barbie The Movie
Best Music or Celebrity Licensed Property
The Beatles
Best Sports Licensed Property
Manchester City Football Club
The Classic Licensed Property Award
Hello Kitty
What Kids Love Award
Pokémon
Honorary Achievement Award
Richard Hollis
Licensing.Biz 11th September 2024